A brand new publication that positions La Quinta as a destination for luxury living, outdoor beauty, and cultural charm.
This vibrant, upscale guide captures the city’s unique identity through a sophisticated and visually engaging design.
Overview & Scope
City of La Quinta
CLIENT
Editorial Design, Branding, Editorial Strategy
CONTRIBUTIONS
Create a visually striking guide that reflects La Quinta’s newly established branding, reflecting their essence of luxury, natural beauty, and vibrant community.
OBJECTIVE
⇡ custom illustrated headline
Challenges
Establishing a Brand for the Guide
As this was La Quinta’s first visitor guide, there was no established reference to build upon. I created branding specifically for the guide, drawing inspiration from the city’s existing visual identity while pushing it into a more refined editorial space. This involved developing type hierarchies, iconography, and a layout system.
Capturing a Dual Identity
La Quinta is defined by its unique balance of luxury and relaxed desert charm. The challenge was to create a design that seamlessly integrated these contrasting themes. I designed the guide to simultaneously convey sophistication and approachability, making the city inviting to a broad range of visitors.
Approach
Tailor Branding to an Editorial Style
I conducted an in-depth study of La Quinta’s existing branding to seamlessly adapt it into a high-end editorial design. By strategically leveraging the bold color palette and pairing it with equally striking typography, I created vibrant, visually dynamic layouts that maintained a luxurious and cohesive feel.
Align Stories Across Platforms
To ensure consistency with the client’s broader campaigns, I developed story ideas inspired by their existing digital initiatives. This approach allowed the guide’s content to complement and enhance the city’s digital presence, creating a seamless and cohesive narrative across all platforms.
⇡script descriptor call outs
Results
The brand new guide elevated La Quinta’s branding, establishing it as a premium marketing piece for the destination.
By aligning the guide’s content with the client’s digital campaigns, the publication became an integral part of La Quinta’s broader marketing strategy. The cohesive story and design ensured that visitors engaged with the same high-quality experience whether they were interacting with the print guide or digital platforms.
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